Parma Trip Overview
Parma the City of Perfume is an exclusive opportunity to immerse yourself in the history of the city and discover, through an olfactory journey, the tradition of perfume and the protagonists of its supply chain in Parma from 1816 to 2020.
The greenhouses of the Ducal Park introduce us to the discovery of the famous Violetta di Parma. Numerous traces of Maria Luigia of Austria’s predilection for the violet can be found inside the Glauco Lombardi Museum. The visit to Violetta di Parma 1930 shop allows us to retrace the life of Ludovico Borsari and the birth of the perfume that later became a symbol of the city and the Duchess. We will visit an Acqua di Parma Flagship Store to get to know the brand from its origins to new variations and discover the history of the companies of the Parma perfume supply chain, which arose many years ago in small laboratories, to grow to the point to have become some of the major references worldwide for perfumery packaging, bottles, caps and labels.
Additional Info
Duration: 3 hours
Starts: Parma, Italy
Trip Category: Cultural & Theme Tours >> Cultural Tours
Explore Parma Promoted Experiences
What to Expect When Visiting Parma, Emilia-Romagna, Italy
Parma the City of Perfume is an exclusive opportunity to immerse yourself in the history of the city and discover, through an olfactory journey, the tradition of perfume and the protagonists of its supply chain in Parma from 1816 to 2020.
The greenhouses of the Ducal Park introduce us to the discovery of the famous Violetta di Parma. Numerous traces of Maria Luigia of Austria’s predilection for the violet can be found inside the Glauco Lombardi Museum. The visit to Violetta di Parma 1930 shop allows us to retrace the life of Ludovico Borsari and the birth of the perfume that later became a symbol of the city and the Duchess. We will visit an Acqua di Parma Flagship Store to get to know the brand from its origins to new variations and discover the history of the companies of the Parma perfume supply chain, which arose many years ago in small laboratories, to grow to the point to have become some of the major references worldwide for perfumery packaging, bottles, caps and labels.
Itinerary
This is a typical itinerary for this product
Pass By: Parco Ducale, Situato nel centro storico, 10 minuti a piedi da Piazza Garibaldi, 43125, Parma Italy
The greenhouses of the Ducal Park introduce to the discovery of the botanical characteristics of the famous “Violetta di Parma”, already present within the Duchy of Parma and Piacenza in the second half of the Eighteenth Century.
Pass By: Palazzo della Pilotta, Piazzale della Pilotta, 43121, Parma Italy
We will visit the exterior of the Palazzo della Pilotta, built in the early Seventeenth Century by the Farnese as an imposing container for the court’s services. We will retrace the dynastic passages that followed the extinction of the Farnese dynasty.
Pass By: Museo Lombardi – Marie Louise and Napoleon, Palazzo di Riserva Strada Garibaldi, 15, 43121, Parma Italy
We will visit the exterior of the Palazzo di Riserva, inside which the Glauco Lombardi Museum is located, to retrace the great success of the violet flower under the First and Second Empire and Maria Luigia of Austria’s predilection for the small flower, widely testified by the collections of the Glauco Lombardi Museum.
Pass By: Teatro Regio, Strada Giuseppe Garibaldi 16a, 43121, Parma Italy
We will take a look at the exterior of the Teatro Regio, one of the most important Opera Houses in the world, where internationally renowned artists, such as Paganini, Verdi, Toscanini, Callas and Beniamino Gigli, have played, sung and worked.
Pass By: Cattedrale di Parma, P.zza Duomo, 43100, Parma Italy
We will cross Piazza Duomo and we will admire the Cathedral from the outside.
Pass By: Battistero di Parma, Piazza Duomo 7/a, 43121, Parma Italy
We will observe the magnificent Baptistery of Parma from the outside.
Stop At: Color Viola, Via Repubblica 2g, 43121, Parma Italy
The visit to Violetta di Parma 1930 shop will allow us to retrace the life of Ludovico Borsari, to learn about the famous products made by the Borsari Company during the first half of the Twentieth Century and contemporary local glass industry represented by the Bormioli Company.
Duration: 30 minutes
Pass By: Piazza Giuseppe Garibaldi, Piazza Garibaldi, 43121, Parma Italy
We will walk through Garibaldi Square, overlooked by beautiful buildings such as the Captain’s Palace, the Town Hall and the Governor’s Palace, and also shops, restaurants and cafes which have earned the town the title of “UNESCO Creative City of Gastronomy”.
Stop At: Parma, Parma, Province of Parma, Emilia-Romagna
We will visit an Acqua di Parma Flagship Store, to get to know the brand from its origins to new variations and the history of the companies of the Parma perfume supply chain, which arose many years ago, by intuition of the founders, in small laboratories, to grow to the point to have become some of the major references worldwide for perfumery packaging, bottles, caps and labels.
Duration: 40 minutes
Stop At: Parma, Parma, Province of Parma, Emilia-Romagna
We will visit one of the historic perfumeries in the city center, where an engaging visual-olfactory sensory experience, capable of recalling different olfactory memories related to the city of Parma and its territory, will introduce you to Artistic perfumery.
Duration: 50 minutes
