Why choose this Florence tour ?
Hear the origin story of the House of Gucci and explore the history of Italian fashion in Florence. Learn about the living legacy and controversies of top designers such as Gucci, Ferragamo, Pucci and Cavalli. See the Gucci Garden, Palazzo Pitti and more.
Highlights:
• Discover the exciting and controversial world of Italian fashion with a 5-Star Expert Guide
• Step back in time and get to know the history of Florence as a fashion capital
• Follow your guide as you stroll down cobbled streets lined with trendy boutiques
• See the iconic Gucci Garden Boutique and admire its luxurious shopfront
• Learn about the Italian Fashion exhibit held at the Costume Gallery of the Pitti Palace
What led to the murder of Maurizio Gucci, the grandson of Guccio Gucci? Learn this and other interesting and controversial facts about top Italian designers from Florence on our fashion-themed walking tour! Discover flagship stores of popular Italian brands.
Make the most of your Florence adventure
What makes Top Designers from Florence Gucci, Ferragamo, Pucci, Cavalli a unique experience ?
Meet Your Guide in front on the left side of Pitti Mosaici, Piazza de’ Pitti, 23r, 50125 Firenze FI, Italy (43.76594127684933, 11.249733143425114). Please wait on the right side of the entrance and do not go inside, as the staff is not informed about the tour.
We begin our 2-hour walking tour in front of the Pitti Palace, situated on the south side of the Arno river. Here, our Expert Guide will tell us about the Renaissance palace, and earlier in at Villa Torrigiani, organized by the fashion pioneer Giovanni Battista Giorgini inside this beautiful Renaissance palace, and earlier in at Villa Torrigiani, which some say was the beginning of Italian haute couture. They will also give us some insider’s tips on visiting the Museum of Fashion and Costume, housed inside Palazzo Pitti.
We’ll then cross the river and head to the historic Old Town of Florence, admiring the amazing statues of prominent figures (and their clothes), such as Leonardo da Vinci, Michelangelo, and Galileo, in front of the Uffizi Gallery.
This will give you some insight into what people used to wear back in the day. We’ll also learn about the high-end Italian fashion house of Roberto Cavalli, whose grandfather’s work is exhibited at the gallery. Next, we’ll wander around Piazza della Signoria, home to a replica of the statue of David, Vecchio Palace and the Gucci Garden – a museum dedicated to the iconic fashion of Gucci.
Our tour will pass Museo di Palazzo Davanzati, an art museum with a lace exhibition, and explore Florence’s shopping district. The guide will show us the first store and a museum dedicated to Salvatore Ferragamo, an innovative footwear designer whose clients include Audrey Hepburn, Andy Warhol, Princess Dana, and Margaret Thatcher.
We’ll also see PUCCI Firenze, the flagship store of Emilio Pucci’s fashion house. Did you know that he helped Benito Mussolini’s eldest daughter escape to Switzerland when he was a member of the Italian Air Force during World War II? Hear the fascinating story of how Pucci, a former war prisoner, began designing for fashion icons such as Marilyn Monroe and the First Lady Jackie Kennedy.
In the last part of this exciting tour, we’ll take a closer look at the history of Gucci and the controversy revolving around the murder of Maurizio Gucci. You’ll discover little-known details of this infamous family feud, and see Gucci Firenze Flagship and Via della Vigna Nuova, where the first Gucci store opened in 1921. Join us now to discover the secrets of the fashion world!
Tour Description & Additional Info:
- Infants are required to sit on an adult’s lap
- Public transportation options are available nearby
- Suitable for all physical fitness levels
- You should arrive at the meeting point 10 minutes early, as latecomers won’t be able to join the tour or receive a refund.
Options To Choose for Your Trip:
- 2-hour: Live Guide Tour in Eng
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Duration: 2 hours: Explore the birthplace of Italian fashion in Florence. Learn about Florentine designers such as Gucci, Ferragamo and Pucci.
,: See the Gucci Garden and Pitti Palace (outside only).
Expert-Guide: Official 5-Stars Guide who is an Expert in this kind of tours. Guide speaks fluently in chosen language – ITFL029.
Top Designers from Florence Gucci, Ferragamo, Pucci, Cavalli Inclusions:
Included with Your Ticket
- Small group of 1-25 people
- Guided tour exploring Florence’s renowned fashion brands
- Historical facts, cultural anecdotes and legends about Florence
- 5-Star Licensed Guide with live commentary in 1 chosen language
- Local fashion stories and insights
Not Included
- Tickets to Gucci Garden Boutique
- Tickets to Pitti Palace
Trending Florence Nearby Tours Likely To Sell Out
Special Instructions:
- This Tour is Provided by Rosotravel – Italy City Tour.
- Tour Timezone & Starts at Europe/Rome.
- Mobile or paper ticket accepted.
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Minimum 1 Travelers is required to book.
- Maximum 15 Travelers is accepted for booking.
Customer info on the voucher:
1. Please arrive 10 minutes before the tour starts. You will not be able to join the tour or receive a refund if you are late.
2. It is possible to cancel and modify the booking, e.g. change the number of participants, through the portal system on which you made the reservation. Please contact their Customer Service if you need assistance.
3. The guide will arrive 5-10 minutes before the scheduled start time. You may contact us if you arrive during this time but your guide is not there.
4. There is no luggage storage for umbrellas, large bags, suitcases, etc.
5. Pets are not allowed.
6. The tour is not suitable for people with disabilities.
8. Tips are greatly appreciated if you are satisfied with the tour.
9. Did you know that bad weather is a common reason for dissatisfaction with a tour? Don’t let extreme weather spoil your experience, check the forecast and dress appropriately for the conditions, rain or shine.
